Everything You Need To Know About Instagram Analytics

Everything You Need To Know About Instagram Analytics

Are you delving into the data and exploring your own analytics?

Everything About Instagram Analytics (2021)

How long has it been since you really delved into your numbers on your Instagram account?
You might be keeping up with your amounts of followers and likes, and trying to post quality content on a regular basis, but are you being as proactive as possible in making sure your Instagram content is actually seen by its target audience and reaching its full potential?


Are you delving into the data and exploring your own analytics?

If you’re like most people who post content on Instagram, the answer to that last question is probably a resounding no, but why?

It doesn’t matter if you’re an entrepreneur, an influencer, an artist, or a content creator, really knowing your data can be the key you need to truly unlock the potential your Instagram account holds.


Knowing your data and your Instagram analytics can help you know more in-depth about how Instagram operates, and it can play a huge part in you refining your Instagram marketing strategy. After all, if you’re truly in tune with your data and you know your audience, you can adjust your marketing strategies on the fly as you find new ways to monetize your Instagram account.


You’re surely aching to learn more about all the details behind being in tune with your Instagram analytics, and that is exactly why this article exists. You’ll learn why your analytics on Instagram are so important, some of the different analytics options that are available to Instagram account owners everywhere, and which data you should really focus on to make your Instagram marketing effective.


Why Do Instagram Analytics Matter To You?

Instagram is the second most popular social media platform in the whole world, with over 25 million Instagram business accounts along with over 200 million regular Instagram users checking in daily. With these kinds of numbers, it is quite obvious that there is plenty of value to be found in knowing the data behind your Instagram account.


The simple truth is if you don’t understand the audience you are promoting content to, or you don’t know who is seeing and interacting with your Instagram profile and advertisements, or how your Instagram follower and like counts translate into value, then you’re simply wasting your time on the platform.

The key to monetizing your Instagram and squeezing all the value possible out of it is to truly know your data and understand your analytics.


Here are just a few examples of the things that could happen if you are not setting a schedule to check up on your Instagram analytics.

  • Your posts could be targeted to the completely wrong audiences.
  • You could be posting too much, or not enough.
  • You could be attracting irrelevant traffic to your site.
  • You could be ignoring potential mentions that could lead to valuable partnerships later down the line.
  • You could be posting during the wrong times of the day, or during the wrong days of the week for your audience.
  • You could be missing chances for engagement in your post’s comments or in your Instagram Stories.

These are just a few of the things you would be able to understand and do better with if you really delve into your data. The information you find by really understanding your Instagram metrics could be one of the only things you really need to step up your game in your Instagram marketing strategy.


This can, in turn, offer you more value for your business, along with truly understanding your audience, and helping you get relevant content in front of the people who are already searching for it.


How Do Instagram Profile Analytics Work?

All of the Instagram Analytics data you can access quite easily through the My Profile page, which is where you find all of your Instagram posts. On this page, you can see insights from the last seven days. You may have seen this screen before, but you may not have thought of really jumping into checking out your metrics.


Here are just a few of the things you can check out and review from this screen.

  • Instagram Impressions. Your impressions on Instagram are the number of times people have seen your posts in the specified time frame.
  • Instagram Interactions. This is the number of interactions and engagements people have had with your account.
  • Reach. Your “reach” on Instagram is the total number of accounts that have seen any single one of your posts.
  • Profile visits. This is the total number of people that have checked out your Instagram account in the specified time frame.
  • Website clicks. This is the number of times people have clicked through to the link you have put on your Instagram profile. Ideally, this link should be your personal or business website or your storefront.
  • Contact clicks. This is the number of times that people have clicked on the Contact button on your Instagram profile, which can be found either in the form of a Call or Email button.
  • Instagram Mentions. This is the total amount of times your account’s username has been mentioned by other Instagram users in the specified time frame.

Audience Instagram Analytics

In online marketing, the key to making sales and driving business is understanding your target audience. Your target audience, which is also known as your customer avatar, is the demographic that you feel is ideal for your product or service.

How does your target audience currently match up with the audience checking out your Instagram content?


You can answer that question very easily, using the handy section of your analytics section on Instagram that is dedicated purely to keeping you up to date with your audience. There are a few important factors you should look for and pay attention to when checking out your audience insights.


  • The top locations of people seeing your posts. The top locations information will display the top five cities, as well as the top five countries that your followers are located in.
  • The age range of your followers. Knowing the age range of your followers is another easy way to cater content directly to them. Instagram breaks down your audience metrics into easy to understand ranges. These go from 13 to 17, 18 to 24, 25 to 34, 35 to 44, 45 to 54, 55 to 64, and 65 and up.
  • Gender of your followers. This shows you the distribution of your followers, separated between men and women.
  • Hours your followers are active. This statistic is very helpful in seeing the average time of day that your followers are using Instagram. Knowing this information can help you plan posts on times that you know your followers are most likely to see them.
  • Days your followers are active. Like the “hours” section, this one comes in handy to show you which days of the week your audience is most active on Instagram. Armed with this information, you will know the best days of the week to schedule posts on your Instagram account.

Analytics of Individual Instagram Posts

Aside from helping you understand audience demographics and when they are online the most, you can also find handy information diving into data behind each of your individual Instagram posts. This can be a great way to see which type of posts resonate with your audience, and what content works the best with them.

These are just a few of the types of stats you can find for your individual Instagram posts.


  • Interactions. Interactions are actions that were taken directly from your Instagram post. It could be something like checking out a profile, clicking a link, clicking on the contact button on a profile, and more. All of these actions are kept up to date for you in this section.
  • Discovery. This allows people looking for new content on Instagram to discover things they will most likely enjoy. Here, folks will see fresh new content from accounts they are not currently following, tailored specifically to them. Business accounts on Instagram are more than eligible for appearance in the Discovery section, enabling people around the world to find your page.
  • Follows. This section shows you how many new followers a single post netted you (if you need help growing your account, you can always buy Instagram followers from Zosmm).
  • Reach. This is the number of unique people that saw your post on Instagram.
  • Impressions. This is the number of times your post was viewed on Instagram. The app also breaks down the information a little more for you, letting you see if these impressions came from hashtags, the home section, from a profile, or from another section on the platform.
  • Comments. This is the number of comments on a given post.
  • Saves. This is the number of accounts that saved your content to their saved folder.

The Analytics Behind Your Instagram Stories